J. R. Register
J. R. Register started the Register Group in 1988 and has been fortunate to represent some of the best sports and outdoors lines during this time. After graduating from Florida State University he started his career in the wholesale bicycle distribution business, which allowed him to work with many of the top retailers in Florida. His relationship with these and many other retailers continue today.
Donald Cuadra has been with the Register Group since 2013. Donald came with extensive retail experience after working at top south Florida retailers Mack Cycle and Cycle World. Donald digs right in on the sports channels he represents as a runner, paddler, fisherman, archer and of course as a cyclist.
Florida’s west coast
Lee Strawbridge joined the Register Group in 2016. Lee has extensive background as a rep as he pioneered Newton Running shoes to retailers throughout the eastern USA. Lee found his love of sports and outdoors growing up in the citrus country of central Florida. Lee ran track while attending Auburn University and continues his love of sports today as a runner, cyclist and paddler.