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Register Group LLC


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Register Group LLC


Representing these premium brands in the Florida Market


 
 

GET IN TOUCH

 

jregister2@cfl.rr.com

 

321-258-7572

 

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About Us


About Us


The Register Group sales agency was created in 1988 to represent premium brands to the Florida retail cycling, outdoor and run markets. Since that time, our agency has grown to three representatives selling into multiple channels, which also now includes surf/sup, skate, dive, fish/tackle and marine. With over 40 years of experience collectively we represents brands from Key West to Pensacola. We are strategically located on Florida’s east coast, west coast and south Florida with connections into the Caribbean and South American market.

 L to R Lee, J.R. and Donald

L to R Lee, J.R. and Donald

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Our Team


Our Team


J. R. Register
321-258-7572
jregister2@cfl.rr.com

 

 

J. R. Register

J. R. Register started the Register Group in 1988 and has been fortunate to represent some of the best sports and outdoors lines during this time. After graduating from Florida State University he started his career in the wholesale bicycle distribution business, which allowed him to work with many of the top retailers in Florida. His relationship with these and many other retailers continue today. 

 


Donald Cuadra
305-281-6832
donaldsalesrep@icloud.com
South Florida

 

 

Donald Cuadra

Donald Cuadra has been with the Register Group since 2013. Donald came with extensive retail experience after working at top south Florida retailers Mack Cycle and Cycle World.  Donald digs right in on the sports channels he represents as a runner, paddler, fisherman, archer and of course as a cyclist.


Lee Strawbridge
863-701-4398
one6one4@gmail.com
Florida’s west coast

 

Lee Strawbridge

Lee Strawbridge joined the Register Group in 2016. Lee has extensive background as a rep as he pioneered Newton Running shoes to retailers throughout the eastern USA. Lee found his love of sports and outdoors growing up in the citrus country of central Florida. Lee ran track while attending Auburn University and continues his love of sports today as a runner, cyclist and paddler. 

 

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Tradeshows


Tradeshows


 

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News


News