Kiwi sportswear company 2XU has grabbed the high-fashion headlines, thanks to their designs being used in Kanye West's show. For Yeezy 5 West layered oversized sweaters and cardigans over compression wetsuits by 2XU. Founder and former triathlete Jamie Hunt said it was the type of exposure he could "only have dreamed of".
But he only got the call ten days before the New York show.
"We got an email, saying 'Kanye owns some of your product', which was a shock, he told Newstalk ZB.
"They said 'he loves your design aesthetic, and the lines on your garments, and would love to have one of your products on the catwalk for his fashion show in New York.
"We had ten days to design it, get it manufactured in Asia, and then shipped to New York."
The team designed more than West had asked for, just to make sure there was something included that he liked.